Zartico

Zartico is a marketing technology and visitor intelligence company based in Salt Lake City, Utah. Founded in 2020, it specializes in data science solutions tailored for the travel, tourism, entertainment, and place-based industries. Zartico transforms complex data streams, such as geolocation, spending, lodging, and website engagement, into actionable insights through its Integrated Data Model and ZDOS® (Destination Operating System) strategic planning platform.

The company offers a range of integrated marketing tools designed for destinations, agencies, resorts, and attractions. Key products include Zartico Visitor REVEAL, which provides interactive insights on visitor behaviors, and Zartico Media Attribution, which connects marketing campaigns to actual visitor arrivals. Zartico's solutions support precise targeting, demand forecasting, and media optimization, helping clients make data-driven decisions for sustainable visitor economies. The company is recognized for its scientific reliability and innovative methodologies in visitation tracking.