Womaness

Womaness is a women's wellness brand dedicated to modernizing aging with clean, clinically tested products. Co-founded by Michelle Jacobs and Sally Mueller, the company focuses on addressing the physical changes women experience during perimenopause, menopause, and beyond. Womaness combines education, inspiration, and science-backed solutions to empower women to live fully and age well. The brand offers a range of products across three main categories: supplements, sexual wellness, and skincare. Their supplements target issues like hot flashes and sleep disturbances, while their sexual wellness products address dryness and discomfort. The skincare line focuses on hydration and elasticity for aging skin. Womaness products are vegan, gluten-free, and cruelty-free, with a commitment to clean formulations and rigorous testing. Womaness products are available in over 1,000 Walmart stores and on Walmart.com, as well as through ULTA Beauty. The brand targets women aged 40 and older, particularly those seeking estrogen-free, non-hormonal solutions. Their marketing emphasizes relatable messaging and community engagement through social media and expert testimonials.