Ergatta

Ergatta is a fitness technology company based in Brooklyn, founded in 2019. It specializes in manufacturing gamified connected rowing machines, designed to enhance home workouts through engaging game-based fitness content. The flagship product, the Ergatta Rower, is a water-based rowing machine priced at $2,200. It features a sleek design and operates quietly, making it ideal for home use.

The unique aspect of Ergatta's offering is its gamified fitness platform, which turns rowing workouts into competitive experiences with various programs, challenges, and races. Users can access a range of workout options, including HIIT meteor workouts and personalized fitness content, through the machine's connected interface. Ergatta operates on a subscription model for its fitness content, generating recurring revenue alongside hardware sales. The company has experienced significant growth, particularly during the pandemic, and has established a partnership with WaterRower for manufacturing, allowing it to focus on content development.