Unmetric

Unmetric is a social media analytics and benchmarking platform that provides AI-powered insights to help brands and agencies enhance their social media strategies. Founded in 2011 and based in New York City, with additional offices in Chennai, India, Unmetric specializes in competitive intelligence. The platform allows businesses to analyze competitors' social media content, engagement metrics, and campaign performance across major platforms like Facebook, Twitter, Instagram, and YouTube. Unmetric offers services such as social media benchmarking, content strategy analysis, and AI-powered insights. These tools enable users to track brand performance against competitors, evaluate trends, and receive actionable recommendations for content optimization. The platform is utilized by global brands and agencies, including General Motors, Prudential, and the Chicago Bulls, to refine their social media strategies and measure ROI. Following its acquisition by Falcon.io, Unmetric's features are integrated into Brandwatch’s Social Media Management suite, enhancing competitive analysis and influencer marketing capabilities.