Tapad

About

Tapad is a digital identity resolution and cross-device advertising technology company based in New York. Founded in 2010, it became part of Experian in November 2020. Tapad specializes in solutions that enhance media consumption across various devices, including smartphones, tablets, and computers. The company offers a range of services, including cross-device data linking, audience-buying technology, location-based targeting, and digital identity solutions. These capabilities allow advertisers to connect with consumers across multiple screens and deliver targeted advertising based on geographic locations. Tapad serves a diverse clientele, including advertisers, agencies, publishers, and trading desks, and has achieved notable results in improving click-through rates for major retailers through its innovative advertising solutions.