4C Insights (part of Flashtalking by Mediaocean)

4C Insights is a data science and marketing technology company founded in 2011 and acquired by Mediaocean in 2020. It is now part of Innovid by Mediaocean, focusing on intelligence and optimization for omnichannel advertising across various channels, including TV, digital, and social media. With a presence in 15 global locations, 4C Insights utilizes data science, AI, and machine learning to assist brands, agencies, and media companies in navigating complex media landscapes.

The company offers the Scope CEP (Closed Ecosystems Platform), a self-service intelligence platform that provides consumer and creative insights for activation across multiple channels. Key features include the Affinity Graph™, which helps identify valuable audiences, and TV Synced Ads for cross-channel activation. Additionally, Teletrax™ monitors millions of TV asset airings for comprehensive media analytics. These tools integrate with Mediaocean's suite, enhancing planning, buying, and optimization capabilities in the advertising industry.