PlaceIQ (now Precisely)

About

PlaceIQ, now part of Precisely, is a location intelligence platform that specializes in consumer behavior insights derived from mobile location data. Acquired by Precisely in January 2022, PlaceIQ enhances marketing and media applications within the Precisely PlaceIQ product family. The company focuses on delivering actionable insights for audience targeting, foot traffic measurement, and consumer behavior analysis. Its offerings include PlaceIQ Audiences, which provides over 1,200 audience segments for programmatic advertising, and PlaceIQ Movement, which analyzes consumer mobility patterns. These tools support various use cases, including audience activation for digital campaigns and market trend analysis for sectors like retail and real estate. PlaceIQ serves enterprises in marketing, media, and retail industries, contributing to Precisely's mission of providing accurate and contextual data for AI and automation initiatives.