NewsCred (now Optimizely CMP)

NewsCred, now known as Optimizely CMP, is a content marketing company based in New York that operates within the advertising services industry. Following its acquisition by Industry Dive in October 2020, NewsCred's content services were integrated into Optimizely's offerings, enhancing its capabilities in digital marketing. Optimizely CMP provides a comprehensive platform for content marketing, enabling teams to collaborate on content creation, manage digital assets, and execute campaigns across various channels, including social media and web content management systems. The platform includes features for content strategy, design, distribution, and social media management, as well as personalization and A/B testing tools. Optimizely serves a diverse range of clients, including well-known brands like H&M, PayPal, and Toyota.