HyphaMetrics

About

HyphaMetrics is an independent media measurement company founded in 2019, specializing in high-quality data on media consumption across various platforms. Led by co-founder and CEO Joanna Drews, the company focuses on addressing the challenges of fragmented media landscapes through its innovative technology. The flagship product, the UNIe (Unified Neuromedia Identification Engine), utilizes artificial intelligence and machine learning to provide a real-time, comprehensive view of TV omnichannel consumption. This patented system integrates data from multiple sources, offering a unified metric that helps clients understand audience behavior in a complex media environment. Additionally, HyphaMetrics operates a panel-based audience measurement system and plans to expand its data collection to include thousands of households, enhancing the accuracy of its insights. HyphaMetrics serves brands, advertisers, content programmers, and measurement providers, delivering actionable insights that support campaign planning and media performance analysis. The company is committed to collaboration with other data providers, aiming to create a true cross-platform measurement solution.