Whitepages

Whitepages, founded in 1997 by Alex Algard, is a prominent provider of digital identity verification and contact information services, based in Seattle, Washington. The company serves over 30 million customers monthly and specializes in public records access, fraud prevention, and customer data enrichment. Whitepages offers a variety of services, including people search tools for reverse phone and address lookups, as well as background checks for criminal history and identity verification. For businesses, Whitepages Pro provides customer data verification and fraud screening, while Speed Search offers quick contact lookup for sales teams. The company also has mobile apps like Localicious for location-based contact discovery and Current Caller ID for real-time caller identification. With a focus on customer needs and accountability, Whitepages emphasizes transparency and privacy, allowing users to edit or remove their listings. The company has transitioned to a subscription model and B2B services, continuing to innovate in the identity verification space.