WhatCounts

WhatCounts is a digital marketing platform that specializes in multi-channel customer engagement, focusing on personalized email campaigns and data-driven tools. The platform helps businesses create tailored customer experiences across various channels, enabling efficient engagement with fewer vendors. It emphasizes audience acquisition, lifecycle mapping, segmentation, and no-code automations triggered by user interactions.

Key features include real-time data management for monitoring campaign performance, tools for audience growth, and dynamic segmentation based on customer metrics. WhatCounts also offers lifecycle marketing strategies, visually compelling email creation, and comprehensive analytics for campaign optimization. Its advanced Automations 2.0 feature allows users to set up complex workflows quickly, enhancing the personalization of campaigns.

WhatCounts serves clients primarily in the insurance, healthcare, and financial services sectors, providing solutions for email communications, customer newsletters, and benefits education. The platform integrates various marketing functions into a unified solution, making it easier for businesses to manage their customer engagement efforts.