Wayfinder Agency

Wayfinder Agency is a digital marketing agency based in Toronto, Canada, that specializes in pay-per-click (PPC) advertising and social media marketing. Founded in 2020, the agency primarily serves tabletop game companies but also works with clients in e-commerce and payments software. With a small team of 2-9 employees, Wayfinder focuses on data-driven strategies to enhance growth and reduce acquisition costs across platforms like Google, YouTube, Facebook, and TikTok.

The agency offers a variety of services tailored to the tabletop gaming industry, including PPC and ad management, email marketing, social media management, and analytics reporting. They emphasize rapid scaling and industry-specific research, showcasing impressive results such as significant user growth and reduced acquisition costs. In addition to tabletop gaming, Wayfinder provides digital strategy and conversion optimization services, expanding their expertise to platforms like Quora and LinkedIn. They primarily cater to small and midmarket businesses, managing projects that range from $10K to $199K.