Underground Elephant

Underground Elephant is a digital marketing firm founded in 2008 by CEO Jason Kulpa in San Diego, California. The company has grown significantly since its inception, expanding to a team of 65 by 2017. In 2019, it was acquired by Digital Media Solutions. The company specializes in performance-based marketing technology, providing internet marketing software and customer-acquisition solutions. Its proprietary technology focuses on generating qualified customer inquiries across various digital channels, particularly for the insurance industry. Underground Elephant also develops programmatic advertising platforms that enhance transparency and efficiency in lead generation, helping businesses connect with high-intent traffic. The firm serves a diverse range of industries, including auto insurance, health insurance, post-secondary education, and home services, catering to clients from small agencies to Fortune 500 companies.