Sendlane

About

Sendlane is a behavior-based email and SMS marketing automation platform tailored for eCommerce businesses. Founded in 2013 by three email marketers, the company launched its public service in 2015, aiming to provide a cost-effective alternative to existing email marketing solutions. Sendlane focuses on converting shoppers into loyal customers through its advanced marketing tools. The platform features email marketing automation with behavior-based triggers, SMS marketing for multi-channel engagement, and tools for customer lifecycle management. It also includes customer review management, digital forms for data collection, and centralized data hubs for managing customer information. Sendlane integrates with major eCommerce platforms, including BigCommerce, and serves over 1,700 direct-to-consumer eCommerce merchants. The company has experienced significant growth, with a strong focus on enhancing customer revenue through data-driven insights.