The Undercurrent Group

The Undercurrent Group is a full-service brand experience agency that focuses on strategy, creative, design, production, and performance media. The agency aims to create unified brand experiences by leveraging insights into the behavioral and cultural forces that influence consumers.

Their services include brand strategy and business consulting, creative concept development, brand and design services, content and campaign production, and media planning and optimization. The Undercurrent Group manages end-to-end campaign delivery, ensuring a seamless process from strategy development to reporting.

As a holding company, The Undercurrent Group includes several specialized subsidiary brands. These include Rule3, a brand consultancy; Aardvark, a design and branding firm; Buck, a multi-platform production company; and Connected, a data technology company focused on media targeting and optimization.