The Lobby

About

The Lobby is an influencer marketing platform that simplifies collaborations between brands and influencers. It serves as a marketplace where brands can manage gifting campaigns, paid partnerships, and user-generated content (UGC) in one place. The platform is designed to reduce traditional barriers, such as cold outreach and manual negotiations, making it easier for brands and influencers to connect. Key services include influencer gifting through an invite-only catalog called "The Lobby Closet," automated workflows for paid partnerships, and tools for managing UGC. Brands can showcase their products in customizable collections, allowing influencers to browse and request items directly. The Lobby's clientele features direct-to-consumer brands like Ceremonia, Bala Bangles, Year & Day, and Rolla’s, who utilize the platform to enhance their influencer marketing efforts.