Frameplay

Frameplay is a marketing technology company based in San Francisco, founded in 2018. It specializes in intrinsic in-game advertising, which integrates brand ads seamlessly into video games, enhancing the player experience without disruption. The company operates globally, supporting regions such as EMEA, LATAM, and APAC, and serves the advertising and video game industries.

Frameplay's main offering is a self-service intrinsic in-game advertising platform. This platform allows game developers to easily integrate and monetize ad placements through a Software Development Kit (SDK). It features programmatic ad placements that are measurable and viewable, utilizing trusted partners like Google, Nielsen, and Comscore. The platform also provides advanced metrics to evaluate ad quality from the player's perspective and offers creative guidance to ensure ads fit naturally within the game environment. Frameplay connects advertisers with engaged gaming audiences while providing developers with new revenue opportunities.