The Idea Suite

The Idea Suite is a boutique innovation and qualitative research agency located in Toronto, Canada. Founded in 2015 by Shelli Baltman and Fiona Stevenson, the agency focuses on unlocking creative potential to drive growth and cultural shifts for businesses. With a team of fewer than 25 employees, The Idea Suite emphasizes virtual execution of its services using advanced digital collaboration tools.

The agency offers a range of services, including innovation programs that develop insight-driven products and customer experiences, strategy programs for business and brand vision development, and full-service qualitative research to uncover actionable consumer insights. Additionally, The Idea Suite provides training programs, creativity workshops, and keynote speeches to build capabilities within organizations. The agency is recognized for its rigorous alignment on objectives and a real-world focus that fosters cross-functional success. As a female-owned firm, it partners with organizations like Lean In and Forward Together to support women professionals.