The Brand is Female | Femmes de marque

The Brand is Female (Femmes de marque) is a Canadian strategic communications agency and media platform founded in 2018 by Eva Hartling. With over 20 years of experience in media and brand strategy, Hartling established the agency to help brands and organizations succeed by centering women in their strategies. The company recognizes that women control a significant portion of purchasing power in Canada and aims to foster gender equity and amplify women's voices through insight-led narratives.

The agency offers tailored strategic communications services for both brands and women-led companies. For brands, it provides market research, audience intelligence, narrative development, and advocacy campaigns. For women-led businesses, it focuses on voice amplification and brand authority building. Additionally, The Brand is Female operates a media platform that includes a podcast featuring stories of women leaders and changemakers, curated events promoting inclusive leadership, and inspirational content to empower women entrepreneurs. The agency works across various industries, including finance, lifestyle, and government, creating measurable impact and fostering community among women.