TapResearch

About

TapResearch is a ResTech company based in Menlo Park, California, founded in 2013. The company, led by CEO Aaron Platshon, CTO Kevin Chang, and Head of Analytics Greg McCullough, focuses on democratizing access to opinion data. With an annual revenue of $12.7 million and a team of 36–38 employees, TapResearch aims to streamline market research processes and become the "Google of Opinion Data." The company operates a mobile-first sampling network that connects tens of millions of users across 26 markets. TapResearch offers an audience network with over 20 million consumers and more than 66 targeting parameters. Their integrated survey tool allows for real-time survey design, distribution, and analysis, while their fraud prevention measures ensure data quality through techniques like VPN detection and behavioral analysis. By partnering with app publishers, TapResearch provides cost-efficient solutions that enhance response authenticity and empower businesses with actionable insights for evidence-based decision-making.