Novoloop

About

Novoloop is a California-based company focused on plastic upcycling, founded in 2015 by Miranda Wang and Jeanny Yao. Headquartered in Menlo Park, Novoloop specializes in transforming hard-to-recycle plastic waste into high-performance materials using its proprietary Lifecycling™ technology. This low-carbon chemical process breaks down plastics like polyethylene into monomers, allowing for the creation of superior products that reduce carbon emissions and reliance on petrochemicals. The company has developed its flagship product, Oistre, an upcycled thermoplastic polyurethane (TPU) made from polyethylene waste. This material is utilized in various applications, including footwear, automotive, and high-performance outerwear. Novoloop is actively expanding its product offerings and has established partnerships with companies like Aether Industries and Bemis Associates to enhance its market presence. With a commitment to sustainability, Novoloop aims to contribute to a circular economy by providing innovative solutions for waste management and recycling.