Reel

About

Reel is a B2B electricity supplier and energy trader based in Copenhagen, Denmark. Founded in 2020, the company specializes in renewable energy solutions aimed at accelerating the global energy transition. Reel connects corporate electricity demand with new solar and wind projects, helping businesses reduce emissions and electricity costs while promoting the buildout of renewable energy. The company offers electricity supply through Power Purchase Agreements (PPAs), including customer-PPAs and multi-offtake PPAs. Reel's services include matching corporate demand with new renewable generation, energy trading, and balancing-responsible party services. They provide data-driven tools for simplified and financially attractive sustainable procurement, making it easier for companies to engage in climate action. Reel primarily serves climate-conscious businesses across various sectors in Denmark, focusing on transparency and innovation in the energy market.