Props

Props is a performance-based creator marketing platform founded in 2015 and based in New York City. The company specializes in connecting independent creators with businesses through storytelling-as-a-service. By leveraging authentic creator content, Props aims to drive traffic and conversions for clients, particularly in ecommerce and direct-to-consumer sectors. The platform integrates creators' content directly on clients' websites, enhancing user experience and maximizing engagement. Props uses IBM Watson technology to optimize the matching of creators and brands based on various factors, ensuring that the content is relevant and targeted. The company focuses on delivering measurable results, including leads and customers, throughout the marketing funnel.