Paloma

Paloma is a New York-based Public Benefit Corporation founded in 2017, specializing in e-commerce and retail technology. The company focuses on social-first selling solutions, particularly for Instagram, enabling brands to engage customers and drive sales through messaging platforms. Paloma's mission is to transform messaging channels into interactive storefronts, enhancing the shopping experience and significantly increasing conversion rates. The company offers a comprehensive e-commerce platform that allows brands to convert social media interactions into completed sales without the need for a traditional website. Key features include automated personal shopping conversations, inventory management, automated invoicing, shipping integration, and analytics for performance monitoring. Paloma's technology stack includes AWS, Shopify, and Mailchimp, ensuring robust and scalable solutions. Paloma serves notable brands like Joybird, Thirdlove, and Caraway, helping them create automated, conversational shopping experiences. With a strong market position and positive financial performance, Paloma is recognized for its innovation in the social commerce space.