Novig

About

Novig is a New York-based sports prediction market and betting exchange platform founded in 2021 by Jacob Fortinsky and Kelechi Ukah. The company is part of Y Combinator's S22 batch and has secured seed funding from notable investors, including NFL Hall of Famer Joe Montana. Novig operates a commission-free, peer-to-peer sports betting exchange, allowing users to trade directly against each other or the market. This model eliminates traditional sportsbooks and emphasizes fairness by removing the bookmaker’s commission. The platform has expanded its reach to 42 U.S. states and Washington D.C. using a sweepstakes model to comply with various state regulations. Novig offers a two-sided marketplace for users to bet against friends or the broader market, ensuring competitive odds. It also focuses on algorithmic efficiency and real-time trading infrastructure to enhance user profitability. The platform appeals to both casual and professional sports bettors seeking a fairer alternative to traditional betting options.