Motimatic

Motimatic is an educational technology platform that enhances student enrollment, retention, and re-engagement for colleges and universities. Founded in 2015 and based in Oakland, California, the company utilizes behavioral science and programmatic advertising to deliver motivational messaging to students through various digital channels, including social media, SMS, and email.

The platform supports the entire student journey with three main components: programmatic advertising campaigns that provide personalized messages, tailored landing pages that encourage student action, and motivational content designed to address disengagement risks. By mapping the student journey, Motimatic strategically times outreach to maximize impact while minimizing the workload for institutions. The company serves clients in higher education, such as Texas A&M University – San Antonio, and has also expanded to enterprise clients, demonstrating significant improvements in engagement and resource utilization.