Metricsflow

Metricsflow is a data analytics and attribution platform based in St. John's, Newfoundland and Labrador, Canada. Founded in 2016, the company specializes in cookieless technology designed for enterprise marketing teams. With a focus on privacy, Metricsflow uses AI to track customer journeys across devices while ensuring compliance with data privacy laws. The platform relies solely on first-party data, which it does not sell or share.

The key offerings include cookieless analytics and attribution, which help optimize marketing efforts and measure ROI through customizable models. Metricsflow also integrates seamlessly with Salesforce, allowing for direct data reporting into CRM systems. This integration makes data actionable and supports informed decision-making. The company prioritizes customer privacy, providing insights into marketing effectiveness without compromising user data.