Measured Marketing, Inc.

Measured, operating as Measured Marketing, Inc., is an AI-powered marketing effectiveness platform designed for enterprise brands. Founded in 2017, the company leverages over 100 years of combined expertise in media measurement and data science. Measured has supported more than 150 leading ecommerce brands in optimizing over $35 billion in advertising spend, helping marketers validate, plan, test, and enhance their advertising strategies for business growth.

The core offering is the Incrementality Platform, which integrates causal experiments with media mix modeling. This platform simplifies complex media portfolios into clear growth programs, providing reliable cross-channel media reporting and insights into incremental return on ad spend (ROAS) at the campaign level. Notable clients include Dermalogica, Overstock, Steve Madden, and MARS, all of whom have benefited from Measured's tools for media incrementality testing and optimization. The company is recognized for its customer-focused culture and has been listed among the Inc. 5000 fastest-growing companies in the U.S.