Lucra

Lucra Sports is a technology company based in Greenwich, Connecticut, founded in 2019. It specializes in real-money gamification software designed to enhance user engagement through friendly competitions in sports and games. The company offers a white-label social competition platform that allows users to challenge friends with real-money wagers on professional sports and recreational games.

Lucra's platform is user-generated, enabling customization of odds, spreads, and leaderboards. It operates legally in 44 U.S. states and has transitioned from a B2C model to a B2B2C approach, providing an SDK for enterprise integration. The company has experienced significant growth, reporting a fivefold increase in revenue to $500,000 last year. Key features include responsible gaming tools, risk management, and analytics for consumer behavior. Lucra partners with brands like Five Iron Golf and Dave & Buster’s to create engaging experiences for their users.