IYK*

IYK is a technology company founded in 2021 and based in New York, New York. The company specializes in creating digi-physical experiences by integrating near field communication (NFC) and blockchain technology. This approach allows brands and creators to engage with their communities in innovative ways, particularly in sectors such as fashion, music, events, toys, and art. IYK offers tools that enhance brand narratives and customer engagement. Their products include the IYK Disc, which distributes NFTs at real-world events, and the IYK Card V2, an NFC-enabled card that allows users to share their digital identity in person. This card can showcase on-chain identity, share contact details, distribute Proof of Attendance Protocols (POAPs), and display favorite links, helping brands and creators connect the physical and digital worlds.