Curacity

About

Curacity is a New York-based marketing technology company founded in 2015. It specializes in a demand creation platform tailored for the travel and hospitality industry, connecting premium media content to measurable revenue and bookings for hotels, resorts, cruise lines, and destination marketing organizations. The company operates as a guest acquisition and revenue attribution platform, bridging brand marketing with direct bookings through editorial-style content distributed via trusted media partners. Curacity's core offerings include the Content Hub and Performance Hub, which automate marketing from content creation to attribution. The Content Hub allows users to upload key messages and campaigns, while the Performance Hub tracks revenue-based ROI and engagement metrics. The platform's first product, Omni-channel Revenue Attribution (ORA), measures how digital content translates into hotel bookings, delivering significant ROI through data-driven insights. Curacity emphasizes a pay-on-performance model, ensuring low-risk demand creation for hotels and brands, while also providing monetization opportunities for media partners.