Ceremonia

About

Ceremonia is a clean hair care brand founded in October 2020 by Babba Rivera. The company celebrates Latinx heritage and aims to empower individuals to embrace their natural beauty. Ceremonia focuses on creating modern hair rituals inspired by traditional Latinx practices, emphasizing hair wellness through natural and effective formulas. The brand offers a variety of clean hair care products suitable for different hair types. Their product line includes scalp care items, sulfate-free shampoos and conditioners, nourishing treatments, and styling products that avoid harmful toxins. Ceremonia uses natural ingredients sourced from Latin America, such as Babassu oil, Guava, Avocado oil, Aloe Vera, and Yucca, to create nutrient-rich formulas. Ceremonia has gained recognition as the first Latina-owned haircare brand to partner with Sephora nationwide, showcasing its commitment to diversity and inclusivity in the beauty industry. The brand appeals to individuals interested in clean, culturally-inspired beauty products, particularly within the Latinx community.