Blotout

About

Blotout is a technology company based in Fremont, California, founded in 2019. It specializes in solutions for businesses navigating a post-cookie environment, focusing on enhancing marketing signals and data accuracy. The company is backed by venture funding, including support from Y Combinator. Blotout offers a variety of services to help companies manage customer data and comply with global privacy laws. Its key offerings include Blotout Cloud, a zero-code data infrastructure for sales and marketing teams; a First-Party ID Graph for real-time customer insights across multiple channels; and tools for Lifetime Analytics and Multi-Touch Attribution to track customer journeys. Additionally, Blotout provides Privacy Engineering as a Service, ensuring that all data is managed with consent and purpose. With over 700 high-growth merchants as clients, including brands like Ruggable, Spanx, and TrueClassic, Blotout supports businesses in optimizing their marketing strategies and enhancing customer engagement.