Beeswax (Acquired by Comcast)

Name: Beeswax (Acquired by Comcast)
Address: 275 7th Avenue, New York, New York, United States, 10011, New York
Telephone: '+1 917-576-1488

New Yorkinformation technology & services

About

Beeswax is a New York City-based ad tech company founded in 2014 by former Google executives. It specializes in programmatic advertising through its Bidder-as-a-Service (BaaS) platform. This innovative platform allows media buyers to have greater control and flexibility in programmatic media buying by charging a standardized service fee instead of a percentage of media purchases. The company raised $28 million from various investors and focused on the growing Connected TV (CTV) sector. Beeswax's BaaS platform enables brands, media companies, and ad tech firms to manage programmatic buying across multiple channels, including CTV and video advertising. In January 2021, Beeswax was acquired by Comcast's FreeWheel, which enhanced its programmatic capabilities and integrated its technology into FreeWheel's infrastructure. The acquisition aimed to strengthen buy-side tools for advanced TV advertising while maintaining existing partnerships.