Ascent360

About

Ascent360 is a Customer Data Platform (CDP) based in Golden, Colorado, founded in 2013. The company specializes in data unification, segmentation, and personalized omnichannel marketing, primarily serving the hospitality industry and B2C marketers. With a team of around 38-49 employees, Ascent360 has raised $6.3 million in funding and generates approximately $11.2 million in revenue. The platform integrates with over 125 data sources, including hospitality systems and e-commerce platforms like Shopify. Ascent360 offers services such as data hygiene to create a comprehensive guest view, audience segmentation based on various criteria, and omnichannel automation for personalized messaging across multiple channels. Additionally, it provides tracking and measurement tools to assess campaign performance and ROI. The company aims to enhance guest engagement and drive revenue for mid-market B2C marketers, particularly in the hotel and resort sectors.