1plusX, a TripleLift company

1plusX is a Switzerland-based ad tech company that specializes in a privacy-safe data management platform. Now part of TripleLift, 1plusX focuses on helping publishers maximize and activate their first-party data to enhance digital revenue through targeted content and advertising. The company emphasizes advanced data strategies in a post-cookie environment, enabling media owners to deliver highly-targeted opportunities while maintaining user privacy.

The 1plusX platform offers a range of features, including advanced data management, custom audience building, and inventory optimization. It utilizes predictive analytics and AI for real-time audience insights, allowing publishers to create meaningful audience segments and improve targeting effectiveness. The platform supports in-house data strategies, helping clients transition away from third-party data dependencies. With its focus on privacy and data addressability, 1plusX aims to drive revenue growth for publishers in a changing digital landscape.