Residential plumbing & HVAC · Austin, TX
Rodriguez Plumbing & Heating
+342% organic traffic in 6 months
The problem
A family-owned plumbing shop with 18 years of word-of-mouth reputation but almost no organic search presence. Their site ranked nowhere for emergency-service queries — the highest-intent traffic in the trades — and they were paying $4,200/month to Google Ads to compensate.
What WebOnlineBiz did
- →Rebuilt the site's information architecture around service-area + service-type pages.
- →Implemented LocalBusiness, Service, and FAQ schema on every page.
- →Wrote 12 long-form service pages targeting neighborhood-level emergency queries.
- →Cleaned up 240+ inconsistent NAP citations across local directories.
- →Launched a monthly content cadence focused on seasonal plumbing topics.
Results
| Metric | Before | After |
|---|---|---|
| Ranking — 'emergency plumber Austin' | Not ranking | #3 |
| Ranking — 'water heater repair Austin' | Page 4 | #1 |
| Google Business calls / month | 31 | 187 |
“We cut our paid ads budget by 70% and we're getting more calls than ever. The monthly reports actually mean something — I can see exactly what's moving.”
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