Wholesome Sweeteners

Wholesome Sweeteners, Inc. is a Texas-based company founded in 2001, specializing in premium Fair Trade, organic, Non-GMO, and regenerative sweeteners. Headquartered in Sugar Land, the company employs around 51-98 people and generates approximately $26.2-26.3 million in annual revenue. Wholesome is known for pioneering Fair Trade certification standards for sugar, agave, and honey in the U.S., launching the first Fair Trade sugar in 2005 and the first organic stevia.

The company offers a variety of high-quality sweeteners, including organic Fair Trade cane sugar, turbinado sugar, and zero-calorie options like organic stevia and allulose. Wholesome emphasizes ethical sourcing and sustainable practices, partnering with global farms to improve soil health. In 2023, it introduced Regenerative Organic Certified™ cane and turbinado sugars, which meet standards for soil health, animal welfare, and fair labor. The company distributes its products through business-to-business and direct-to-consumer channels, including a mobile app.