WeTransact

WeTransact is a SaaS platform that assists B2B software vendors, independent software vendors (ISVs), and startups in efficiently publishing and selling their products on the Microsoft Marketplace. Founded by former Microsoft executives, the company aims to simplify the complexities and delays often faced by ISVs in launching their offerings. WeTransact positions itself as a Microsoft-native go-to-market platform, treating the Marketplace as a strategic revenue channel.

The platform provides a comprehensive suite of services, including the Marketplace Launchpad for quick listings, expert guidance and training, pipeline automation, channel strategy support, compliance alignment, and clarity in navigating Microsoft's requirements. WeTransact has successfully supported over 450 ISVs, contributing to nearly 10% of all SaaS offers on the Microsoft Marketplace and generating over $100 million in billed sales in fiscal year 2025. The company was recognized as Microsoft Startup of the Year - France 2025, reflecting its impact within the Microsoft ecosystem.