Visual IQ, Inc.

Visual IQ, Inc. is a marketing intelligence software provider based in Needham, Massachusetts. Founded in 2006 by Anto Chittilappilly and Manu Mathew, the company specializes in marketing attribution and marketing mix modeling (MMM). Their solutions enable businesses to measure the effectiveness of marketing efforts across various channels, providing insights into how different strategies contribute to overall performance. Visual IQ's technology helps clients analyze the impact of their marketing campaigns on specific audience segments, facilitating data-driven decision-making. The company focuses on helping marketers understand the return on investment (ROI) from their campaigns, both individually and across broader market segments. In 2017, Visual IQ was acquired by Nielsen, enhancing Nielsen's suite of marketing analytics tools and capabilities. As of 2025, Visual IQ reported an annual revenue of $75 million and employs approximately 39 people.