Viori

Viori is a haircare company founded in 2019 and based in Orem, Utah. The company specializes in natural, plastic-free shampoo and conditioner bars inspired by the ancient rice water rituals of the Red Yao tribe in China. Viori combines traditional practices with modern science to create effective haircare products that promote hair growth, reduce frizz, and nourish the scalp.

Viori's core products are zero-waste shampoo and conditioner bars made with Longsheng rice water, which is rich in vitamins, minerals, and amino acids. These bars offer an eco-friendly alternative to traditional liquid haircare products. The company emphasizes sustainable sourcing by partnering directly with the Red Yao community and local farmers, sharing profits to support cultural preservation and community initiatives. Viori is committed to zero-waste production and eco-friendly packaging, positioning itself as a responsible player in the beauty and personal care e-commerce space.