VIN IQ

VIN IQ is an automotive marketing technology company that focuses on VIN-level analytics and automated smart campaigns to enhance inventory marketing for dealerships. Founded in 2006, the company operates within the computer software industry and is led by Co-Founders Varick Foster and Steve Kump, along with Senior Vice President Greg Stacknick. With a team of 10-50 employees, VIN IQ aims to simplify and optimize vehicle marketing for its clients.

The company offers a two-part technology platform that includes VIN IQ Reveal, which provides detailed analytics and reporting on marketing ROI at the VIN level, and VIN IQ Impact, which automates VIN-specific campaigns across major advertising platforms like Google and Facebook. This platform helps dealerships monitor their inventory, target specific vehicles, and improve exposure for faster sales. VIN IQ's solutions are designed to work alongside existing marketing efforts, enhancing vehicle turnover and reducing markdowns without increasing budgets.