Vetrina

Vetrina is a cannabis retail consulting and training firm founded by Krista Raymer. With over six years of experience, the company has provided data-driven solutions to more than 270 cannabis retailers across North America, focusing on increasing profitability and operational excellence.

Vetrina offers a range of services, including on-demand training programs for budtenders, store managers, and district managers. Their flagship Cannabis Retail Management Course covers essential retail principles tailored to the cannabis industry, focusing on inventory management, marketing strategies, and data-driven decision-making. Additionally, Vetrina provides free tools and resources such as checklists, templates, and blog content to support cannabis retailers in enhancing their operations. Their consulting services aim to improve customer acquisition, optimize spending, and drive business transformation.

With a strong emphasis on increasing transaction value and customer loyalty, Vetrina leverages over 70 years of combined retail experience to deliver measurable results for its clients. In June 2025, Vetrina was acquired by C3 Industries, with Raymer taking on the role of Chief Strategy Officer.