Unitea

About

Unitea is a Miami-based social music community platform founded in 2013 by Ketan Rahangdale and Richard Grant. The company connects artists, festivals, and brands with music enthusiasts through its fan engagement and loyalty rewards platform. Unitea has raised $7 million and employs between 20 to 50 people. The platform features an Engage-to-Earn system where fans earn "Karma" tokens by engaging with music, which can be exchanged for various rewards. Unitea also offers data-driven marketing services, including hyper-targeted ads and performance analytics, to optimize artist promotions and ticket sales. Its unique "Data Royalty" technology allows artists to monetize fan social data through experiential advertising partnerships. The platform serves music artists, festivals like Electric Forest, and brands such as Coca-Cola, facilitating collaborations that enhance fan experiences.