Tonbara Sports & Entertainment

Tonbara Sports & Entertainment is a boutique sports agency founded in 2020, with offices in Toronto, Miami, and New York. The agency specializes in athlete and brand representation, focusing on elite athletes, creators, and properties across various sports and cultural landscapes. It holds licenses from major governing bodies such as FIFA, FIBA, PWHL, and NBPA, allowing it to provide comprehensive support for athletes at all stages of their careers.

Tonbara offers a range of integrated services, including career management, brand and media strategy, and athlete development. The agency acts as "career architects," assisting with NIL strategies, professional contracts, and team transitions. It also engages in sports marketing through its affiliate, SponsorshipNext, which focuses on enhancing brand connections. Tonbara represents a diverse roster of clients, including Olympic icons and rising stars, such as world champion hockey player Kristin O’Neill and Olympic gold medalist Avalon Wasteneys.