THE CENTER

The Center is a beauty accelerator and investment firm based in Los Angeles, founded by industry veteran Ben Bennett. Established in 2019 or 2020, it focuses on building and scaling modern beauty and wellness brands through operational expertise and strategic support. The Center operates as a multi-brand platform, providing shared services in areas such as product development, manufacturing, and marketing to help emerging brands grow and achieve successful exits.

The Center's portfolio includes a variety of in-house and acquired brands, such as Saltair, Prequel, CYKLAR, Proper Supplements, MAKE Beauty, and Phlur. These brands cover categories like skincare, body care, hair care, fragrance, and makeup, emphasizing premium products with clean ingredients and a commitment to sustainability and inclusivity. The Center has secured significant investment to support its expansion and aims to double its workforce to enhance its operational capabilities.