STG - Sales Transformation Group

STG - Sales Transformation Group is a business consulting firm that specializes in sales training and coaching for trade companies. Founded by Ryan Groth, the company aims to help businesses in the trades sector build high-performing sales organizations. STG addresses challenges like inconsistent revenue and thin profit margins by implementing effective sales systems. The company offers a variety of services, including on-site sales training, sales department development, behavioral assessments, and sales manager coaching. STG also assists with CRM implementation and provides outsourced sales management services. With experience working with over 1,000 contractors, particularly in the roofing industry, STG supports both commercial and residential trade companies, from small businesses to large national firms. Their tailored approach ensures that coaching and training programs meet the specific needs of each client.