Snöball

Snöball™ is a Montreal-based event influencer marketing platform founded in 2017. The company specializes in peer-to-peer and word-of-mouth marketing solutions for B2B events, conferences, exhibitions, and associations. Snöball aims to enhance visibility, attendance, engagement, lead generation, and conversions without increasing budgets.

The platform offers a fully scalable solution that empowers event stakeholders—such as attendees, speakers, and sponsors—to become active promoters through shareable digital assets. Key features include mobilization and referral campaigns, customizable toolkits with co-branded landing pages, and real-time analytics for tracking ROI and audience growth. Snöball supports multilingual campaigns, making it suitable for global events of various sizes. The company emphasizes building trust through authentic human connections and grassroots amplification.