SIDIA

SIDIA Inc. is a Toronto-based body care brand founded by Erin Kleinberg, inspired by her grandmother, Sidia. The brand emphasizes sustainability and self-care through its plant-powered products, which include body care, fine fragrances, fashion, and home accessories. SIDIA combines modern rituals with timeless scents, drawing from generational wisdom to create intentional formulations that nourish the skin and promote well-being.

The product line features the proprietary SIDIA Complex™, which includes desert botanicals like avocado oil and prickly pear for hydration and rejuvenation. Notable offerings include the award-winning Hand Serum and a variety of solid perfumes and candles. All products are designed to be clean, vegan, and cruelty-free, adhering to high ethical standards in sourcing and packaging. SIDIA targets consumers who value effective self-care and luxury in their daily routines, making it a fitting choice for those inspired by matriarchal wisdom.