SHOWFIELDS

SHOWFIELDS is a unique retail concept co-founded by Tal Zvi Nathanel, Katie Hunt, and Amir Zwicel, aimed at transforming physical retail through immersive customer experiences and brand discovery. Established in March 2019 in New York City, SHOWFIELDS operates flagship stores in vibrant neighborhoods like SoHo, South Beach, and Century City. Known as "The Most Interesting Store in the World," it combines art, technology, and commerce to create engaging shopping environments. The company provides a turnkey retail platform for emerging brands, managing store design, customer acquisition, and campaign execution. Brands participate in curated retail campaigns lasting six months, during which SHOWFIELDS creates customized spaces and optimizes customer engagement. The stores showcase rotating collections from over 50 digitally native and mission-driven brands, focusing on sustainability and innovation across various product categories, including home goods, beauty, fashion, and tech. SHOWFIELDS targets experience-driven shoppers, offering a destination for discovery and interaction through art installations and events.